As a world-leading hotel brand, our client is dedicated to improving guest experience and encouraging guests to spend more time in their hotels. How could they delight customers by boosting satisfaction and loyalty? How could they gather robust guest behavioral data to drive the customer experience?
To enhance customer experience by allowing guests to conveniently charge their phones and stay connected, therefore removing “battery anxiety.”
Behavioral data, such as hyper-location and dwell time, helps give insight into space utilisation and how long guests stay in certain locations. These data points help to deliver a better
customer experience and drive revenue in bar and restaurant areas.
A site survey quickly determined the 24 hour bar as the best position for the Chargifi Wireless Charging Spots to provide convenient access to power and drive revenue.
Chargifi’s Analyze dashboard was able provide insights into guest behavior, such as where guest were seated when they made a purchase and also how long they stayed for each charging session.
Since the deployment, the hotel has been able to see that guests were drawn to the bar area to charge their phones, and they can also see that, on average, guests stay longer, enjoying the food and beverage bar services.
This has driven an increase in revenue representing a projected 64%* return on investment from the deployment of smart wireless charging at the bars.
Based on these results and feedback from guests, our client is now planning to roll-out Chargifi’s Spots to both public spaces and guest bedrooms.
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