Digital & Content Marketing Specialist (B2B - based in Belfast)
Are you an experienced digital and Content Marketing Specialist, who has a passion for creating high-quality B2B content? Do you have a passion for online and digital marketing techniques and the know-how to get attention and drive traffic and engagement using content and online channels? We’re looking for a strategic, creative and analytical marketer who is obsessed with writing content that disrupts thinking and converts audiences through storytelling. If this sounds like you, then this might be the perfect opportunity!
As our Digital & Content Marketing Specialist, you will be responsible for managing a robust pipeline of content aligned with the buyer’s journey that drives demand for the Chargifi solutions among public venues through vertical focus in the CE space initially, and eventually all applications of wireless charging as we progress our journey and vision into new markets for wireless charging - from phones to drones to electric vehicles!
Your focus will be on the strategic and hands-on development of outbound campaigns emails, whitepapers, case studies, webinars, webpages and landing pages, all optimised for SEO, that will, in turn, generate and nurture leads for Sales. You will also own the entire marketing and sales enablement collateral (stored in our partner portal), and oversee that it is kept up to date and relevant, creating a solid plan to manage this content on an ongoing basis.
As the Digital and Content Marketing Specialist, you will work from our Belfast office and report to the Head of Marketing (based in London HQ). No Direct Reports.
What’s exciting about the role:
The chance to experience the journey of an early-stage startup in an emerging to scale up and beyond, backed by world-leading technology investors.
Make a real difference in an emerging market with high growth potential as it begins to scale after the market adoption of the Qi standard, and demand is driven by the top tier phone manufacturers adding wireless charging functionality to their ranges.
Pioneering demand creation for a brand new technology, with high levels of autonomy.
Opportunity to claim a leadership position in the conversation happening around wireless charging in public places, as we discover how “smart” wireless charging improved value and profitability for systems integrators, venues and customers.
Join a passionate and fun team that is quickly expanding, across functions and regions globally.
5 weeks vacation per annum, pension, flexible work/life balance, health care benefits
Report direct to Head of Marketing (based in London)
You Should Apply If:
You have demonstrated success in B2B content development and/or copywriting, and can show evidence of being a passionate and successful storyteller.
You are an effective communicator to various audiences and have superlative grammar and proofreading skills.
You are focused on results, are a self-starter, and have used content to motivate audiences along the buyer’s journey.
You are passionate about making a measurable impact on business growth through marketing.
You’re incredibly organized, detail-oriented, and are capable of handling multiple responsibilities at the same time, specifically content deliverable timelines and to budget.
You can demonstrate the ability to compile, learn and analyse Market/Industry and competitor knowledge with insights: Using this to tailor content to the specific needs of a target audience.
Background + Attributes we're looking for:
Degree level education with high proficiency in the English language.
Native English speaker is a must.
2-3 year B2B marketing experience in tech, SaaS experience preferred.
Potentially journalistic background and/or experience writing marketing and product content.
Results oriented with examples of campaigns that have added value, showing key metrics.
Digital marketing experience understanding the dynamics of SEO, Google Analytics, as well as SEA techniques. Also executing and tracking campaigns on email (marketing automation) using social media platforms.
Design skills in graphics packages like Photoshop, and also design software such as Adobe Illustrator or similar.