Last week, our team headed over to HOSPACE 2017, the annual international conference hosted by HOSPA, the UK's leading organisation for hospitality professionals involved in financial management, revenue management and IT. At the newly refurbished Royal Lancaster in London, the team provided a complimentary wireless charging zone for attendees to refuel during a day of networking and conferences.
For many, this was the first opportunity to get under the skin of wireless charging and find out what it is all about. As we found in our recent survey, 30% of us typically run out of mobile battery before 2pm, and this is very much true at events. The Chargifi zone was busiest at 1pm during lunch break as users headed over to ‘snack’ on power to keep them going for the rest of the day. Attendees were amazed at how seamless the wireless charging experience is and inquisitive about this fast-growing technology. With so many people asking how wireless charging can help, we wanted to answer some of the most popular questions…
1. How easy is it to install?
The technology requires a transmitter to sit either into or underneath a surface that is then powered by batteries or DC cabling, there is no need to make expensive modifications. This means venues no longer need to disguise unsightly cables as well as provide and replace charging cables constantly.
Software, in the form of a cloud-connected management and monitoring platform is then accessed from a web browser. This ensures venues can remotely monitor and maintain a charging network once it’s in place – from proactive failure detection and response, to automatic firmware updating - to keep infrastructure up and running 24/7. Users can also benefit from the Chargifi software development kit to build wireless charging into their mobile apps so that they can engage with other attendees whilst they are on the wireless charging network.
2. Can you collate insights from users?
Yes. Our latest technology enables brands to monetise their investment in wireless charging by providing a connection between the business providing wireless power and the user as they charge - this translates to businesses being able to combine Chargifi’s hyper-local data with other sources of venue data, such as their WiFi data. This process carries a number of advantages as businesses can subsequently understand more about their customers, analysing their behaviour from one particular location and contextually engaging with consumers whilst they charge. An example of this might be in-seat ordering via wireless charging - this is possible because Chargifi is able to pinpoint the exact seating location of any user in relation to the venue’s network, in a way that WiFi and beacons cannot due to accuracy limitations.
3. Which phones are compatible with wireless charging?
Wireless charging was first built into smartphones in 2009. Since Apple’s announcement of wireless charging inclusion in the iPhone 8 and X, over 30 companies have joined wireless charging standards. Today, Samsung, Google Nexus and the latest Apple iPhones all come with wireless charging built in. If a device does not support wireless charging, users can connect a universal charging dongle to their charge port to enable wireless charging–a bit like USB WiFi dongles before WiFi was embedded directly into laptops. However, these won’t be around for long now that manufacturers are all rushing to put wireless charging into their latest handsets.
HOSPACE is just one of many global events where wireless charging can benefit event attendees and so if you’re considering finding out more about wireless charging and possibilities it creates, please contact our sales team on firstname.lastname@example.org or +44 (0) 20 3735 8784.