Following on from our earlier blog about the connected hospitality trend, we take a more detailed look at the part wireless charging will play in making this vision a reality.
Mobile devices are at the centre of our universe and power is a basic human need. We are reliant on mobile devices to stay connected in our work and personal lives. However, a major anxiety for any consumer is the lack of power to charge mobile devices – according to our recent survey, 58% of smartphone users typically run out of battery before 5pm daily, while 56% of consumers seek a phone charging facility outside of their homes at least once a week.
With Apple now integrating wireless charging capability into their latest iPhones we are at a tipping point for the technology. The Apple effect is such that consumer demand is driving the mass deployment of wireless charging, with immediate needs being seen across airports, hotels, venues and workspace; the result being that it will become as ubiquitous as WiFi.
At the heart of the connected hospitality vision is the smartphone, without convenient access to power this vision will never be realised. There are many benefits for the business:
The latest technology enables brands to monetise their investment in wireless charging by providing a connection between the business providing wireless power and the user as they charge. This translates to businesses being able to combine Chargifi’s hyper-local location data and blend that with other sources of data. This process carries many advantages as businesses can subsequently understand more about their customers, analysing their behaviour at a particular hotel location and contextually engage with them whilst they charge, for example in-seat ordering via wireless charging. Chargifi can pinpoint the exact seating location of any user in relation to the hotel’s network, in a way other wireless technologies such as beacons cannot, due to accuracy limitations.
If you’re interested in finding out more about the opportunities that wireless charging can create please contact our sales team on email@example.com or +44 (0) 20 3735 8784.