Apple commits to a #wirelessworld

It would be an understatement to say that expectation of the Apple Keynote was high. Media pundits, industry bodies and consumers speculated around-the-clock on what the team at Apple would bring us – upgraded cameras, powerful processors and increased storage, perhaps. It was no surprise that these boxes were confidently ticked in California on Wednesday with the launch of a trio of iPhones and upgraded smartwatches – a new iteration of the iPhone X with a 5.8in screen dubbed the iPhone XS, the iPhone XS Max and the lower cost iPhone XR.

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The future is wireless and 73% want it now

Today’s the day that the new iPhone 8 & 8 Plus arrives in stores in the UK and Apple has included new features to allow its fans to cut the cord on wires and embrace the wireless world – from AirPod headphones to wireless charging. 

We headed to the queue at the Apple store in Covent Garden, to find out how significant this move to a wireless world is for consumers, the demand for wireless charging facilities and how it will affect their daily lives.

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Our thoughts on wireless charging integration with the Apple iPhone 8, 8 Plus and X

Today’s Apple announcement is a catalyst for driving the mass deployment of wireless charging. What WiFi did for connectivity, wireless charging is about to do for power. Although there are already a number of devices integrating wireless charging in the market, when Apple does something the rest of the world sits up and takes notice and their competitors generally follow.

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